Billy Sims-China Food Group Exports Whole Milk Powder to China

Seeks China Partners for Joint-Venture Manufacturing in Michigan

Billy-Sims-China Food Group, will begin exporting whole milk powder and skim milk powder to China starting in early 2015, company officials announced today.

Billy-Sims-China Food Group is the brainchild of Detroit businessman David “Chief” Tomby, co-chairman and corporate director of marketing, and Billy Sims, 1978 Heisman Trophy winner and three-time all-star running back for the Detroit Lions and co- chairman. Sims and Tomby—friends and business partners for 30-plus years—have founded several successful ventures including a water purification company and real estate investment and management firm.

This latest venture is in response to China’s pressing demand for dairy products that cannot be met internally. Thus China is looking to the United States to meet its growing demand for dairy products because the US produces an abundant and reliable supply of milk and milk powder that meets the highest world standards for safety, quality and consistency. The Chinese demand for high quality milk powder has increased steadily as their economy has grown and matured. In addition, a substantial number of dairy processors in China cannot meet new standards and the dairy herd is shrinking, according to the US Department of Agriculture. “We have established relationships with several dairy producers in the U.S. that are going to meet demand for milk powder in China this year. In addition to sourcing and distribution, Billy-Sims-China Food Group is developing its own state-of-the-art plant that will produce 480,000 pounds (220 Metric Tons) of whole milk powder and skim milk powder per day by 2017. The company is also expanding into producing branded soft drinks, salad dressings, and snack foods for the China market,” said Sims.

Sims is highly regarded in Detroit and among American football fans in the U.S. In addition to being awarded the Heisman Trophy at Oklahoma University during his junior year he was named Rookie of the Year with Detroit Lions, all star running back and turned around its win-loss record. Following his career with the Lions, Sims founded Billy Sims Barbecue, a successful chain of 55 casual American-style restaurants throughout the Southwestern states. “The manufacturing development is actively seeking joint-venture partners in China and is talking with potential investors,” said Sims, adding, “The joint US-China venture has received official support from the State of Michigan and Chinese government officials in the US.”

Kevin Zhang, market development manager for Billy Sims-China Food Group, noted, “The China market for milk products produced in the U.S. is enormous and expected to grow rapidly over the coming five years.” According to the United States Department of Agriculture’s (USDA) July 2014 report, Dairy: World Markets and TradeChina and its neighboring nations, cannot meet demand. The US is the only country with the ability to provide China with a steady supply of milk powder. Milk powder is reconstituted for a number of products including infant formula.

David Coleman, President and CEO, noted, “In addition to milk powder, the food group will partner with other food processing companies to establish a food hub to manufacture snack foods, soft drinks and a private labeled salad dressing targeting the Chinese market.” Coleman added, “We will be sourcing milk powder from several dairy producers in Michigan, Indiana, Ohio and Wisconsin, which, according to industry observers produce about 4 billion pounds (1.8 million metric tons) of milk annually. Coleman is an accomplished entrepreneur who managed a successful spirits distribution business in Atlanta, Georgia and developed his own brand of XO brandy. The whole milk, skim milk powder plant will require a total investment of $180 million USD and will employ about 150 workers in Northern Michigan.

Billy-Sims China Food Group is incorporated in Detroit, Michigan as ACCR llc.